{"id":5383,"date":"2022-02-03T15:29:00","date_gmt":"2022-02-03T15:29:00","guid":{"rendered":"https:\/\/amberbev.at\/?p=5383"},"modified":"2022-02-07T15:34:08","modified_gmt":"2022-02-07T15:34:08","slug":"the-irishman-new-design","status":"publish","type":"post","link":"https:\/\/amberbev.at\/en\/the-irishman-new-design\/","title":{"rendered":"The Irishman rebranding 2022"},"content":{"rendered":"<p>Das Rebranding von The Irishman Whiskey spiegelt das Streben nach Spitzenleistungen bei Single Malts wider.<\/p><p>Carlow, Irland &#8211; 3. Februar 2022: Die von Walsh Whiskey (Teil der Amber Beverage Group) hergestellten Super-Carlow, Ireland \u2013 3rd February 2022: The Irishman\u00ae range of super-premium whiskeys produced by Walsh Whiskey (part of the Amber Beverage Group) has undergone an extensive rebranding to reflect its dedication to the pursuit of excellence in Single Malt whiskeys. The \u20ac500,000 rebranding, which sees wholesale changes to The Irishman\u2019s bottle, labelling and packaging, follows a strategic review which commenced in April 2020.<\/p><p>The rebranding includes:<\/p><ul class=\"wp-block-list\"><li>New bespoke bottle design introduced across the range<\/li><li>Founder\u2019s Reserve expression renamed The Harvest<\/li><li>Caribbean Rum Cask Finish added to core expressions in portfolio<\/li><li>New labelling includes braille for the visually impaired and nutritional and calorific information (on bottle and online)<\/li><\/ul><p>New bespoke bottle design introduced across the range<br>Founder\u2019s Reserve expression renamed The Harvest<br>Caribbean Rum Cask Finish added to core expressions in portfolio<br>New labelling includes braille for the visually impaired and nutritional and calorific information (on bottle and online)<\/p><p>bewitch yourself by this successful rebranding.: <a href=\"https:\/\/amberbev.at\/de\/brand\/irishman\/\">https:\/\/amberbev.at\/de\/brand\/irishman\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Das Rebranding von The Irishman Whiskey spiegelt das Streben nach Spitzenleistungen bei Single Malts wider. Carlow, Irland &#8211; 3. Februar 2022: Die von Walsh Whiskey (Teil der Amber Beverage Group)&#8230;<\/p>\n","protected":false},"author":4,"featured_media":5384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/posts\/5383"}],"collection":[{"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/comments?post=5383"}],"version-history":[{"count":2,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/posts\/5383\/revisions"}],"predecessor-version":[{"id":5390,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/posts\/5383\/revisions\/5390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/media\/5384"}],"wp:attachment":[{"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/media?parent=5383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/categories?post=5383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amberbev.at\/en\/wp-json\/wp\/v2\/tags?post=5383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}