Brand Events

Our Brands at the Convention in Graz

On May 26 and 27, over 60 top speakers, international top chefs, bartenders, sommeliers, and industry experts gathered in the Styrian capital on more than 6,000 square meters of exhibition space. Over the two days, more than 10,000 visitors attended the trade fair.

Even though we couldn’t be there in person, our brands Three Sixty Vodka, Licor 43, and Tia Maria attracted attention at the Rolling Pin Convention 2025. Whether as part of various drink creations, in masterclasses, or at the bar — the number of 500 Espresso Martinis alone speaks for itself. The presence of our brands showed how deeply rooted they are in the gastronomy and bar scene.

A big thank-you to all our partners and the team behind the Rolling Pin Convention for their strong cooperation and the enthusiasm with which our product portfolio was presented! We’re happy and proud to be part of this community!

Looking back on a premiere with potential

The Tequila Festival took place in Salzburg for the first time at the end of May and we were delighted to be there.

The event impressed with its professional organization and a strong content concept covering the multifaceted world of tequila and mezcal. As a premiere in Salzburg, it was an exciting step towards getting the local scene excited about high-quality agave spirits.

Although the number of visitors, especially on Saturday, fell short of our expectations, we are nevertheless positive about the future: the format has potential and we will be back in 2026!

Conclusion: A successful first step for Salzburg as a location for a high-quality tequila festival, with room for improvement and great potential for the coming years.

Amber Beverage Austria at the “Whisky, Spirits & more” Messe in Graz

Amber Beverage Austria is pleased to participate in the prestigious “Whisky, Spirits & more” fair, which will take place on March 21 and 22, 2025 at the NOVAPARK Flugzeughotel Graz. This fair, known as the largest whisky fair in Austria, offers lovers of whisky, rum, gin and other fine spirits a unique platform.

Visitors can look forward to a varied supporting program, including pipes and drums, the O’Kelly Irish Dance Academy, Rettl Kilt & Fashion and a cocktail and Guinness bar. There will also be masterclasses offering in-depth insights into the world of spirits.

Amber Beverage Austria cordially invites all connoisseurs and trade visitors to visit our stand and discover our exclusive products. Experience the variety and quality of our spirits and let our experts advise you.

More information can be found here: Willkommen – Whisky Messe Graz

Exclusive B2B meetings at the leading wine and spirits fair

Amber Beverage Austria will also be represented at ProWein in Austria in 2025, with numerous exclusive B2B meetings with our valued customers and suppliers. The leading international trade fair for wine and spirits offers us an ideal platform to discuss current market developments, strengthen strategic partnerships and open up new business opportunities.

Our colleagues are already looking forward to discussing innovative spirits trends, initiating new collaborations and further developing our portfolio for the coming years. The trade fair is a central meeting point for the industry and enables us to actively shape the future of the wine and spirits market.

ProWein 2025: Our Highlights & Insights

• Exclusive B2B appointments with customers and suppliers

• Market analysis & spirits trends 2025

• Networking & future prospects for the industry

For more information, visit the official ProWein website: ProWein | Internationale Fachmesse für Weine & Spirituosen — ProWein Messe

See you there!

Numerous winegrowers present their wines on site.

LIQUID MARKET – 9th Vienna Cocktail Festival. Experience the highlight of the year for all barflies and all those who want to become one. Celebrate Austria’s biggest bar show with us over three days, live with the country’s best mixologists and international guests from all over Europe.

Don’t miss your chance to discover the unique taste of Disaronno. Refreshingly mild. The perfect drink for summertime. A silky texture and a warming sensation with floral and fruity almond character and nuances of chocolate of chocolate and vanilla.

Mindful Drinking. No- & Low-Alcohol. Apero. April again for full enjoyment with fewer percentages. For the second time, LIQUID MARKET presents the event dedicated purely to aperitif culture and conscious enjoyment. Aperitivo Spring is the exclusive stage for all lighter beverage categories. Amaro and bitter aperitifs have their place here, as do young wines, vermouth and prosecco, as well as all non-alcoholic alternatives. The liquid trends for spring, summer and the next terrace season are on show here.

Flair bartending, exciting food and drink masterclasses, the who’s who of the local culinary scene and endless opportunities to discover Transgourmet’s innovative world of service and enjoyment.

In addition to a wide range of whisky varieties from all over the world, exciting tastings and masterclasses were also offered to expand knowledge about this versatile spirit. This made it possible to exchange ideas with national and international experts. Guests were treated to culinary delights in the food & bar area. There were great whisky cocktail creations and musical interludes to enjoy. There were also cozy lounge areas.

The vibrant heartbeat of the mixology world! Immerse yourself in a realm of passion, creativity, and exceptional taste experiences. Here, the finest bartenders from around the globe come together for a unique celebration of the artistry of cocktails. Join us in experiencing the magic that resides in every sip, and become part of an unforgettable journey through the fascinating world of IWCC – where every drop tells a story, and every blend is a masterpiece.”

Are you ready for the ultimate Easter party? We invite you to the Easter party at the Rud Alpe, presented by Three Sixty Vodka! Look forward to hot beats from DJ Harry from the white ring and an unforgettable night full of fun and good vibes. See you soon at the Rud Alpe!

For three days, the Tasting Days offer an enjoyable immersion into the world of fine spirits and distillates. The exhibitors include producers, importers and brand ambassadors of whisky, rum and gin from all over the world. Renowned brands are presented alongside genuine insider tips and promising newcomers. The trade fair invites visitors to taste, discover and enjoy. Exclusive masterclasses offer connoisseurs and enthusiasts the opportunity to expand and deepen their knowledge. An attractive supporting program with a live distillery, BBQ grill and cigar lounge rounds off the enjoyment program of the Tasting Days.

The Ginmarkt at the Ottakringer Brewery is the hotspot for all gin lovers and those who want to become one. And because ginless is senseless, we look forward to your visit!

With our Rum Range we can not be missing at the Rum Festival in Vienna! Every year a must for all rum lovers. Visit us – we are looking forward to it!

After a long wait, the Vienna Gin Markt will finally take place again in 2023 and we will of course be there. Let us inspire you and try the oriental range of Opihr, the Baltic gin Cross Keys, the London Gibsons and not to forget the probably most beautiful thing from Hamburg – the gin Knut Hansen. We look forward to your visit.

Transgourmet invites again this year to the gourmet trade fair “PUR”, exclusively for the hotel and catering industry, its customers in the exhibition center in Salzburg. Of course we are again happy to be there for you for 2 days and are already looking forward to your visit!