Amber Beverage Austria takes over distribution for Torres Brandy in Austria

Kufstein, February 02, 2024 – A new chapter in the history of the internationally renowned Torres Brandy begins in Austria. Amber Beverage Austria GmbH announced that it will take over the Austrian distribution and marketing of the Spanish luxury brand Torres Brandy from January 1, 2024. This marks the beginning of a promising partnership aimed at strengthening Torres Brandy’s presence in Austria and bringing it closer to consumers.

With impressive distribution experience and a deep understanding of consumer needs, Amber Beverage Austria aims to further promote the growth of the Juan Torres Master Distillers brand. “Modern consumer trends show that brandy is increasingly becoming a protagonist in the most select bars worldwide due to its versatility and undeniable quality,” says Markus Panzl, Managing Director of Amber Beverage Austria. “It is an honour for us to become a partner of such a strong and globally recognized brand.”

Torres Brandy, whose history dates back to 1928, is known for its excellent quality and variety. The brand has repeatedly been voted the most popular brandy brand among the best bars in the world. The product line in Austria includes popular variants such as Torres 10, 15, 20 and Jaime I Selection.

Amber Beverage Austria, a company based in Tyrol and part of the Amber Beverage Group since December 2019, has established itself by expanding its range with well-known brands and interesting products from many countries. The company is considered a reliable partner for wholesalers and retailers as well as for the most important players in the on-trade in Austria.

Juan Torres Master Distillers, the spirits division of the Familia Torres, continues the tradition of the art of distillation after more than ninety years. With thirteen different spirits, including brandy, pisco, orange liqueur, vermouth and whisky, Juan Torres Master Distillers meets the demands of modern consumers for uniqueness and quality in their moments of enjoyment.

For more information about Torres Brandy and the range in Austria, please visit https://www.torresbrandy.com/en. Information about Amber Beverage Austria GmbH can be found at www.amberbev.at.)