De Kuyper continues to pursue new sales strategy in Austria


Schiedam, October 8, 2021 – De Kuyper Royal Distillers is giving its premium brands De Kuyper Liqueurs and Peachtree to Amber Beverage in Austria as of January 1, 2022. De Kuyper is thus continuing the development of its route-to-market strategy in Austria, including a clear differentiation of its brands in the on and off-trade.

“We have taken this decision together with Beam Suntory and by mutual agreement, so that both companies can fully focus on their strategic priorities in these two markets. In line with our Own the Cocktail vision, we have high growth ambitions, especially in the fast-growing cocktail market, which we intend to further expand. Of course, both companies are working together to ensure a smooth handover and to provide the best possible service until the end of the distribution agreement,” explains Mark de Witte, CEO of De Kuyper. “We would like to thank the team at Beam Suntory Austria for the valuable work that has been done over the nearly three years to further expand the De Kuyper portfolio in the German and Austrian bar scene as well as in the trade,” adds de Witte.

With its 325 years of distilling expertise, De Kuyper Royal Distillers is one of the oldest family-owned companies in the Netherlands and is one of the world’s leading liqueur distilleries. Here, curiosity and passion for the distilled product is the constant driving force behind innovative and successful product developments. In 2021, the Dutch family business received the prestigious “Liqueur Producer of the Year” award from the world-leading International Spirits Challenge (ISC) for the third time in a row and was also voted “Distillery of the Year 2021” at the London Spirit Competition.

About De Kuyper Royal Distillers

De Kuyper Royal Distillers is a Dutch family-owned company founded in 1695 by Petrus De Kuyper that produces botanical-based liqueurs and premium spirits. The company’s headquarters are located in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the world’s market-leading brand of cocktail liqueurs. De Kuyper both owns and produces a number of world-renowned liqueurs such as Peachtree, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and Rutte’s vegetable-based gins and genever. De Kuyper has been named “Liqueur Producer of the Year” (2019-2021) at the International Spirits Challenge (ISC) three years in a row. Mark de Witte is the company’s global CEO.

Contact: De Kuyper Royal Distillers, Yvonne Naber, Global PR,