The Irishman rebranding 2022

Das Rebranding von The Irishman Whiskey spiegelt das Streben nach Spitzenleistungen bei Single Malts wider.

Carlow, Irland – 3. Februar 2022: Die von Walsh Whiskey (Teil der Amber Beverage Group) hergestellten Super-Carlow, Ireland – 3rd February 2022: The Irishman® range of super-premium whiskeys produced by Walsh Whiskey (part of the Amber Beverage Group) has undergone an extensive rebranding to reflect its dedication to the pursuit of excellence in Single Malt whiskeys. The €500,000 rebranding, which sees wholesale changes to The Irishman’s bottle, labelling and packaging, follows a strategic review which commenced in April 2020.

The rebranding includes:

• New bespoke bottle design introduced across the range
• Founder’s Reserve expression renamed The Harvest
• Caribbean Rum Cask Finish added to core expressions in portfolio
• New labelling includes braille for the visually impaired and nutritional and calorific information (on bottle and online)

New bespoke bottle design introduced across the range
Founder’s Reserve expression renamed The Harvest
Caribbean Rum Cask Finish added to core expressions in portfolio
New labelling includes braille for the visually impaired and nutritional and calorific information (on bottle and online)

bewitch yourself by this successful rebranding.: https://amberbev.at/de/brand/irishman/